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60 Seconds...

3 hour performance for 3 video cameras, 3 video projections, 280 participants

Museum of Modern Art, New York 20 January, 2011

PopRally is a program of events at the Museum of Modern Art and MoMA PS1 that features collaborations with artists and musical acts, performances, film screenings, receptions, and special viewings of exhibitions.

60 Seconds is an interactive event inspired by the exhibition Andy Warhol: Motion Pictures at MoMA. After an exclusive viewing of the exhibition, 280 participants record their own “contemporary screen test,” directed by Conrad Ventur, projected on the walls of MoMA’s Marron Atrium in real-time and uploaded to the PopRally and Andy Warhol: Motion Pictures website. Where Andy was able to record several hundred film portraits over four years, this project realized almost three hundred recordings, a kind of relational-collective video portrait, in only three hours, highlighting the reach of technology and the impact on self representation within popular culture.